A live AI chatbot trained on his 244 SKUs + 2,531 Judge.me reviews + every Certificate of Analysis batch, deployed to a real URL inside 7 days. Paired with a founder-authority pitch deck for Richard's medtech-to-cannabis story and 8 ready-to-send podcast / trade press outlet pitches.
All shipped before Richard signs anything. His to keep either way.
budtender-brain.pages.dev| Asset | Live URL | Status | Audience |
|---|---|---|---|
| Master deck (Tuesday leader) | budtender-deck.pages.dev | Live v1 | Forward-safe to Richard |
| Interactive chatbot (4 branches) | budtender-mockup.pages.dev | Live | Forward-safe |
| 5-sec auto-loop theatre chatbot | budtender-mockup-theatre.pages.dev | Live v1 | Forward-safe |
| Website rebuild ("the flex") | budtender-site.pages.dev | Live v1 | Forward-safe |
| Council strategy synthesis | oleo-council.pages.dev | Live | Internal only |
| Oleo audit (already with Richard) | oleo-audit.pages.dev | Live | Already forwarded |
| This Strat hub | budtender-strat.pages.dev | Live v1 | Internal only |
| Oleo Strat hub | oleo-strat.pages.dev | Building | Internal only |
| 5-variant landing page (toggle) | budtender-designs.pages.dev | Sat | Forward-safe |
| 12-page core website | budtender-full.pages.dev | Sat | Forward-safe |
| Live Budtender Brain (the wedge) | budtender-brain.pages.dev | Sun-Mon | Forward-safe |
| Constellation orb hub | budtender-orb.pages.dev | Sun | Forward-safe |
| Doc | GitHub URL | Status |
|---|---|---|
| Full Budtender folder | /oleo/budtender/ | Active |
| Tomas call lead brief | tomas-call-lead-brief.md | Needs discovery rewrite |
| Richard insights v1 | insights-v1.md | Done |
| Business family map | business-family-map.md | Done |
| OOB ideas catalogue (62) | oob-ideas-catalogue.md | Done |
| OOB v2 supplement (25 more + wedge) | oob-ideas-v2-supplement.md | Done 2026-05-08 |
| Deep audit v1 | full-audit-v1.md | Done |
| AI deep audit (50 queries x 4 engines) | ai-audit-deep-v1.md | Done |
| Competitors IE+UK v1 (10+10) | competitors-ie-uk-v1.md | Done v1 |
| Competitors mega-table v2 (15 cols) | competitors-ie-uk-v2-mega.md | Subagent running |
| Path evaluation (8 paths) | path-evaluation-v1.md | Done |
| Personas v1 (7 archetypes) | personas-v1.md | Reddit backfill running |
| Master deck brief | master-deck-brief.md | Done |
| Status update for the boys | UPDATE-2026-05-07.md | Done |
| Cannabis market deep dive (IE+UK+EU) | market-dive-v1.md | Subagent running |
| Council comparisons (13 runs + synthesis) | /oleo/council-comparisons/ | Done |
Top 10 IE + Top 10 UK with 15-column scoring matrix (SEO, ads, website, CRO, speed, mobile-vs-desktop, AI citation, schema, CoA visibility, founder depth, monthly SEO spend estimate, etc.) is being built right now (subagent running). Will replace this section once it lands.
| Competitor | Country | Why they matter | Where they're weak |
|---|---|---|---|
| Dr. Hemp Me (drhempme.ie) | IE | Content + reviews leader, schema present, trust-tier IE CBD brand | No HHC/HHCP/THCP coverage. Founder less prominent than Richard could be. |
| Little Collins (littlecollinscbd.com) | IE | Physical retail entity, strong NAP signals | Smaller catalogue, weaker on novel cannabinoids, no CoA QR play. |
| HiddenCBD (hiddencbd.com) | IE | Only direct novel-cannabinoid peer in IE | Compliance posture thin, no founder credibility play. |
| Provacan (provacan.co.uk) | UK | UK CBD market leader, heavy schema, deep content layer, brand authority | No HHC line, slow on novel-cannabinoid trends, conservative founder presence. |
| HempHash (hemphash.co.uk) | UK | Broad flower volume, fast on trends | Weak compliance posture, vague CoA practice, no founder. |
| BudMother (budmother.com) | UK | Direct novel-cannabinoid peer, the closest UK analogue to TheBudtender | Wild-West feel, no trust tier, no founder, weak schema. |
Pending mega-table v2 Will be filled with concrete monthly-spend estimates for Provacan, Dr Hemp Me, BudMother once the Doctor-level analysis subagent returns. Expected range: GBP 5-15k/month for Provacan-tier. This is the price-anchor evidence Tomas uses on Tuesday's discovery call.
budtender-site.pages.dev| # | Workstream | Status | Owner |
|---|---|---|---|
| B.1 | Deep audit on TheBudtender.com | Done | Subagent |
| B.2 | IE+UK competitor matrix v1 (10+10) | Done | Subagent |
| B.3 | Comparison tables baked into deck | Done | Me |
| B.4b | Distillation (laymans) | Done | Subagent |
| B.5 | Council 13-run matrix + SYNTHESIS | Live URL | Subagent |
| B.6 | Master call deck | Live URL | Me |
| B.7a | Static interactive chatbot | Live URL | Me |
| B.7b | 5-sec theatre chatbot | Live URL v1 | Me |
| B.10 | Website rebuild | Live URL v1 | Me |
| B.13 | Richard insights doc | Done | Subagent |
| B.14 | Business family map | Done | Subagent |
| B.17 | OOB ideas catalogue (62) | Done | Subagent |
| B.22 | AI deep audit (50q x 4eng) | Done | Subagent |
| B.24 | Personas (7 archetypes) | Reddit backfill running | Subagent |
| B.31 | Strat hub (this doc) | Live v1 | Me |
| B.33 | Competitor mega-table v2 (15 cols) | Running | Subagent |
| B.34 | Image scrape thebudtender.com | Running | Subagent |
| B.35 | Discovery-posture deck reframe | Today | Me |
| B.36 | Theatre 3 conversations + FAQs | Today | Me |
| B.37 | Static chatbot Stripe popup | Today | Me |
| B.38 | 5-design landing-page variant | Sat | Subagent + me |
| B.39 | 12-page core website (was 50) | Sat | Subagent + me |
| B.40 | Cannabis market deep dive | Running | Subagent |
| B.41 | Wedge offer + 25 more OOB | Done 2026-05-08 | Subagent |
| B.43 | Reddit-grounded persona quotes | Running | Subagent |
| B.44 | Close deck for Tue 20 May | Wed-Mon next wk | Me |
| B.16 | Brand kit / style guide | Sat | Subagent + me |
| B.21 | Constellation orb hub | Sun | Me |
| B.25 | Cross-channel ecosystem synthesis | Sun | Subagent |
| B.26 | Founder credibility deep-dive | Sat | Subagent |
| B.27 | VSL personal video | Sun-Mon (optional) | Me + Donal record |
If Budtender hemp content and Oleo MCAP content are perceived to share authorship voice (Richard signing both), it could threaten Oleo's MCAP licence directly. ASAI and HPRA may treat hemp-product founder claims as cross-contaminating regulated medical-cannabis content.
Mitigation: Shirley reviews every line of cross-property founder content before publication. Richard needs to confirm her sign-off on Tuesday's call BEFORE any founder-credibility work ships, not afterwards. Tomas surfaces this directly during slide 10/11.
Source: founder-credibility-deep-dive.md (B.26 subagent, 2026-05-08).
| # | Blocker | Owner | Action |
|---|---|---|---|
| B1 | GitHub Pro upgrade ($4/m) for branch protection on private repos | Donal | Visit github.com/settings/billing/plans, click Get Pro. I retry protection API after. |
| B2 | Tony's availability Mon EOD for the live LLM chatbot embed (B.7d) | Donal | WhatsApp Tony |
| B3 | Friday call confirm for Harvinder (Ofab + Ollie) | Donal | WhatsApp Harvinder |
| B4 | AI course access for Harvinder + James (which course exactly?) | Donal | Specify course URL/portal |
| B5 | Gemini API key fix in tools/council.py (deprecated model) | Donal/Me | 5-min fix, low priority |
| B6 | John's bonus structure (% retainer vs scaled vs milestone) | Donal | Decide before Tue 20 May close call |
Same structure for Oleo Technologies (medical cannabis, MCAP, Allwright-pending). Live at:
https://oleo-strat.pages.dev →
Updated as Tuesday's "by the way" wow-moment evidence pack solidifies. Same 14-workstream depth as Budtender per Donal's locked decision 2026-05-08.
Updated as Tomas + John feed back · Donal pastes their G-Doc edits into Claude Code Tuesday morning · Internal only · Not for client